Today ALF Group is one of the most important companies in the international furniture market, brilliantly successful beginnings have led to the ALF Group to make continuous research for quality it's mission. New products reflect changes in lifestyles and contemporary trends.
The ALF Group dates back to the 1950's. A group of highly skilled, experienced Italian craftsmen founded a co-op located in Francenigo (Treviso) to mass produce wooden furniture. In just a few years, ALF became an important industry in the woodworking market, propelling the Piovesana brothers to buy the company and invest additional resources. Their efforts quickly yielded results.
Since the beginning of the 1960's, ALF has been expanding thanks to the success of its skill in the design and manufacture of bedroom furniture. As the market evolved over the years, ALF's farsightedness in meeting customers requirements quickly allowed the company to expand it's production.
Today the group has further increased it's market share thanks to specialization in living area furniture, expertise in offering cutting edge service, and guarantee of timely manufacture and delivery of its products.
Technology and Innovation Serving the Customer
Innovation has always been part of the production culture at ALF. The group's objective is end user satisfaction. ALF Group concentrates style and technology research on specific designs targeted at guaranteeing maximum quality.
Style research is an ongoing exercise to interpret contemporary lifestyles and to provide maximum freedom in combining various products.
At ALF Group, the search for innovation is a test bench. Designs and concepts are studied and transformed into what can be considered the invisible quality of the products of "mass production." For example, the modular systems for organizing the home are the result of continuous technology and typological research. These are products that can be freely modified and enhanced, adopting new solutions while at the same time maintaining well proven quality and reliability.
Research and Materials
ALF Group carefully selects the best materials for its products. Raw material quality determines the high degree of beauty that distinguishes each collection: the choice of the best woods for veneer, the wide range of lacquered colors, and the craftsmanship that creates the current trends.
The ALF Group is committed to each of its products performing over time, guaranteeing maximum quality at all times. Design guarantees the long lasting solidity of modular systems, bookcases, wardrobes, beds, accssories kitchens, and more. Synergy is created between the quality of the raw materials and the highly engineered modular systems.
The operative units of the ALF Group are organized to guarantee maximum product quality. The skill and expertise of the cabinetmakers is reflected in the manufacturing process. This is combined with the continuous technological innovation of the production lines.
The Meaning of Quality
Quality of living is a fundamental part of daily life. The ALF Group collections are the result of constant commitment to giving the public the widest selection of products for creating their home dimension.
ALF Group interprets quality based on its wooodcraft and the craftsmanship of the Veneto region, renowned internationally as one of the most important furniture making areas of the world. ALF strives to expand its knowledge base and uses cutting-edge technology continuously to reaffirm its position of leadership. In 1951, when the coice was made to manufacture on an industrial scale, the ALF Group established the objective of uniting quality and reliability with an innovative design approach and unlimited creativity.
All of the products made by the ALF Group are devised and produced in Italy to guarantee conscientiousnes, diligent control of all the phases of production. Parts and raw materials are selected and purchased from top European suppliers.
Unbound creativity, conscientious manufacturing, and our specific, innovative technological know-how are what make our products the pride of "Made in Italy." These are all basic characteristics for a company continuously facing the needs of an international clientele.
Each design is a high quality product of beauty and function, created to guarantee long-lasting reliability. These characteristics are perfectly balanced with economic value, accessible to all and representative of a winning quality-price-image ratio, especially when compared to other products on the market.